“Three generations of Europeans have lived in a world in which they have been vassals of either the United States or the Soviet Union.”
Walking the reader through events as recent as December 2025, Keating’s book outlines how European states have been playing on the back foot since the Second World War. ‘American by birth, European by choice’, he is a distinguished journalist who has lived the second half of his life in Europe.
As the title suggests, the focus is on the long arm of the USA. Continentally distanced from the direct ravages of World War I, with a large English-speaking population, the country took full advantage of developing its film industry which it has actively promoted as soft power ever since. Similar advantages and influence have subsequently come with other media: television, internet, social media, and AI.
Thus English has become the de facto common language of Europe, with countries and their citizens almost feeling ‘American’. With ‘Black Lives Matter’, most Europeans became concerned with racism in the USA rather than realizing and addressing the issue in their own countries. They have been bathed in disproportionately more day-to-day and sentimental exposure to the Land of Liberty and Opportunity than the goings-on of their direct neighbours.
This is changing. The US elections in 2016 may have been characterized by denial and hope that the 45th President was a blip; his return as 47th in 2025 cemented and deepened the trend – and has plunged many into a process of cognitive dissonance. People and politicians may have run to ‘daddy’ when insecure, but he is now the one making the threats.
1 January 2026
‘The Owned Continent’ spares no details in elaborating the multiple psychological, cultural, political and economic subjugations that Europe faces. It sharply highlights the dearth of education and knowledge about the EU among its own citizens. But it also offers hope and a roadmap. Europe wields remarkable influence: for example, as the largest single market in the world, through trend-setting global regulation, and cultural heft (the Eurovision Song Contest is the most watched annual non-sports broadcast in the world).
Despite France and The Netherlands rejecting the idea of a European Constitution 20 years ago (and Brexit in 2016), Keating argues that the moment is long-overdue and ripe to reinforce the European project and treaties. He powerfully advocates that Europeans “need to have their eyes opened” to their dependence and regain assertiveness. He sees the take-up of English in the continent, ironically, as offering a golden opportunity and tool to allow it to be more effectively united.
The book resonates with my recent blog post on transition and passing through the ‘Neutral Zone’.